Everyone is creative. But how many people actually end up shipping a product or service? If you’ve ever set out to complete a project and have seen it fall apart, just what is that mysterious force that causes it to crumble?
Seth Godin discusses his ideas about the sabotaging influence of the lizard brain. The lizard brain is the oldest part of our brains and is responsible for basic, instinctual reactions such as revenge, fear, and the desire to escape danger.
We still carry these instincts into our online marketing efforts and …