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	<title>Taylor Journals &#187; Copywriting</title>
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		<title>Be Afraid…Be Very Afraid</title>
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		<description><![CDATA[A poster on the Warrior Forum asked if using fear in advertising was unethical. Here was my reply… How is using fear any less ethical than any of the others emotional states we try to induce? How about greed? Or lust? Pride, hunger, thirst, or any other human desire? What’s unethical about it? You’re writing ...]]></description>
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		<title>Evoking Emotions In The Sale Of Posters</title>
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		<pubDate>Tue, 06 Oct 2009 14:28:51 +0000</pubDate>
		<dc:creator>Michael Taylor</dc:creator>
				<category><![CDATA[Copywriting]]></category>
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		<category><![CDATA[emotional copy]]></category>

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		<description><![CDATA[In learning the art of copywriting, the thing that will make the difference is practice. Write a ton of little catalog description type ads. Read everything you can about copywriting and how to influence people on an emotional level through writing advertising. Let’s say you’re trying to sell posters. What can you possibly say about ...]]></description>
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