Keyword: buying individual health insurance
Broad match pages returned: 9,760,000
Phrase match pages returned: 32,500
Adwords Cost Per Click Estimate: $10.20
Estimated Searches Per Month: 110,000

The competition for this keyword is moderate on the front page of Google. Position number one is a highly trusted authority site. However, there are a number of weak positions that may be vulnerable to a take over. There are just under 10,000,000 competing pages for the broad match search. However, you see the phrase match search brings that way down to 32,500.

Here are the competitors found on page one the day I found this keyword…things change, so their page rank and backlinks may be different. Or, by the time you see this, other pages may have pushed them down.

www.ehealthinsurance.com
Page Rank: 7

http://healthinsurance.about.com/od/savingmoneyonhealthcare/a/save_on_private_insurance.htm

Page Rank: 4
Yahoo Backlinks: 283

http://www.smartmoney.com/spending/deals/buying-private-health-insurance-14819/

Page Rank: 2
Yahoo Backlinks: 66

http://www.foodconsumer.org/newsite/Nutrition/health_care_reform_bill_individual_insurance_buyers_1104101111.html

(This was a news result.)
Page Rank: -
Yahoo Backlinks: 2

http://www.insure.com/articles/healthinsurance/individual-health-coverage.html

Page Rank: -
Yahoo Backlinks: 35

http://www.kiplinger.com/basics/managing/insurance/healthinsurance.html

Page Rank: -
Yahoo Backlinks: 106

http://www.ehow.com/how_5983247_save-buying-individual-health-insurance.html

Page Rank: 2
Yahoo Backlinks: 261

http://www.nahu.org/consumer/individualinsurance.cfm

Page Rank: 4
Yahoo Backlinks: 6

http://www.healthinsurancesort.com/

Page Rank: 4
Yahoo Backlinks: 6170

http://www.consumerreports.org/health/insurance/health-care-on-your-own-1-08/tips-for-buying-insurance/health-care-on-your-own-how-to-choose.htm

Page Rank: 3
Yahoo Backlinks: 10

http://www.bankrate.com/finance/insurance/buying-private-health-insurance-1.aspx

Page Rank: 5
Yahoo Backlinks: 30