When you embed one of your YouTube videos on your own website, don’t just put the video on the page.

At the very least, include a short description of that video. Search engines depend upon text to do their work, so having a bit of text on your video’s page is important.

You could go a step further and publish a full transcript of your video’s audio track on your webpage.

And if your website has a tagging system, be sure to tag up your video with relevant keywords.

Taking these steps will help your video’s web page get indexed and ranked in the major search engines. Otherwise, all they have to work with is the title you give that page.

“Optimize the video pages – Search engines aren’t great at knowing what’s in a video (although they are getting there) so make sure you thoroughly describe what your video is about on the page or blog post where it resides on your site.”

This tip was inspired by a blog post from Duct Tape Marketing.