Getting your Ezine Articles reader to see your resource box is one thing. That’s easily solved by writing as short an article as possible, which with Ezine Articles is 250 words. They load the page, the article is a quick read, and there’s your resource box…all in one nice, compact package. Mission accomplished; your link is right before their eyes. Oh, but wait…

Your mission isn’t accomplished until they click your link!

Positioning the resource box under a short article is just part of your task…the other part is to write an effective resource box. One that will get response and clicks. You can do that by doing the opposite of what nearly all the other writers do.

Everyone else writes a mini resume and tries to establish some kind of authority, as if this is supposed to impress their readers.

Here’s a little hint…your reader doesn’t care about you or your accomplishments. They’re looking for their next info fix…they want to click a link that will take them to the next piece of information that will finally fill that void that’s driving them to look for info online in the first place.

So here’s what you need to do…stop telling them about you and just write a simple, one line, benefit filled call to action that includes your link. That’s it, nothing else is needed.

Here’s an example…

Acne Gone can clear your skin within one week…click this link to solve your acne problems.

Make it impossible for them to avoid clicking your link! Forget long, boring, self-indulgent resume style resource boxes and sell them on your link.

Short articles with short resource boxes. If you post your articles on Ezine Articles…or anywhere else, for that matter…you’ll see a dramatic change in your click through rate when you put into action these two simple ideas.