Do you want to get more clicks from your articles? There’s an easy way to do that, and all it takes is acting on one of William Shakespeare’s observations: “Brevity is the soul of wit.”

Keep in mind that your goal in writing an article is to get your reader to your site as quickly as possible. To do this, they need to see your author’s resource box so they can click your link. And the best way to make sure this happens is to write a short article…the shortest article possible. Which, on Ezine Articles, is 250 words. Writing a 250 to 300 word article will put your resource box within easy reach of your reader.

Articles that are much longer bury the resource box far below the fold…though some people won’t think twice about scrolling down to the bottom of a long page, most people give up if it’s too long.

One thing to keep in mind is they don’t care about they same things you care about. You want them to find your link, click on it, go to your website and commit to something further, such as signing up on your list or making a purchase. But they’re not thinking about you or your link.

So, if you write terribly long articles, you shouldn’t think they’ll take the time to scroll all the way down the page just to read your resource box and click your link.

They will click your link, if it’s easy to find. So make it easy on them. Write short articles so there’s less chance of them abandoning you before you get a click.