I have a terrible problem when it comes to Internet Marketing. I jump from one new idea to the next. I just like all the tactics and strategies I find and I want to do them all! But that’s not a good thing, since I never stay with one project long enough for it to take hold and make money.

So this post is the solution. (Well, it’s a solution on paper, since we actually have to put it into action…but that’s a completely different story.) The simple solution to this dilemma is the niche marketing strategy.

Niche Marketing Strategy

Niche Research

Take yourself to Clickbank and run a search on whatever kind of product interests you. This will be your niche. Sort by gravity. Go to the websites of the top three gravity products and copy their addresses into a notepad file. (You can use other affiliate programs besides Clickbank, of course.)

Keyword List Generation

Go to http://www.google.com/keywords and select “Website content” under “How would you like to generate keyword ideas?” In the text area box in the right hand column, paste one of the addresses you snagged from your Clickbank research. Click the “Get keyword ideas” button.

Your search should produce a big list of keywords. Add all these and then click the “text” link under “Download these keywords” in the right hand column.

Open that new file and take a quick look at that list. Remove any keywords that appear to have nothing to do with your chosen niche. Eliminate duplicates and plurals. Keep synonyms, though. Save the file.

Open up http://www.google.com/keywords again. This time we’ll be entering our keywords into the text area box of the “Descriptive words or phrases” tab.  So, put one keyword from your new list into the text area. Enter the CAPTCHA text into the security field and click “Get keyword ideas”.

Once again, you’ll get a large list of keywords. Under “Choose columns to display”, select “Show estimated avg. CPC”. Under “Match Type” select “Exact”.

Look for keywords that have over 1,000 searches per month as listed under the heading “Global Monthly Search Volume”. Go through the entire list and save these. There are two lists, actually…the top list is made up of keywords related to the keyword you entered into the text box. The second list contains keywords that are more distantly related. Just make sure you’re saving keywords that have a moderate to strong relationship to the keyword you originally entered. Now, click the text link in the right hand column to save your new keyword list. Use the subject keyword to name the file.

Repeat this process for your entire original keyword list. Yes, it will take a long time. And yes, it will take effort and you probably won’t finish in one sitting. This is important work, though. Your money is made in the research phase of a project, so do good work.

Eliminate The Competition

Once you have several (several dozen?) files full of keywords that Google says get over 1,000 searches a month, go through each of them one more time and check the competition level. Go to Google and enter each keyword, one at a time. I like to check with and without quotes. I also check with the search modifier “allintitle” to see how many pages are even moderately optimized for my search term. To use this, in Google’s search bar, just type allintitle:”keyword phrase”.

We’re looking for keywords that have less than 20,000 competing exact match pages. 10,000 would be better, but even with 20k pages, we’ll end up with a fairly small list. You can compete against exact match competition of over a million. I wrote a quick, once page website with a new domain name that’s hanging around on the bottom half of the front page for its search term. It showed up after about a week and hasn’t slipped in over two months. I only have about five back links pointing to it, too…so you certainly can outrank even a million other sites and show up on page one. But for now, focus on keywords with low competition.

You’ll be pleasantly surprised by a number of your search terms…they may have over a million broad match competitors, but by the time you do an exact match and then an allintitle search, that number could easily drop to 15,000 or 8,000 or even 3,000 or less. There are thousands and thousands of keywords that just haven’t been picked over yet, even to this day. You just have to do the work to find them. (And then never tell anyone what they are! Not even your mother!)

(This is a work in progess…more to come soon…)